16. Advertising,, 1914-1980.

Summary: Documents CR's interest in the advertising industry and its influence on consumers especially during the 1930s. Includes correspondence, clippings from newspapers, magazines and industry journals, sample advertisements, and other material. Subjects include advertising agencies, approval of advertising by high government agencies, bad advertisement, failure to substantiate claims, cost and amount of advertising, critiques of advertising, defense of advertising, disparagement in advertising, economics of advertising, ethics, false or misleading advertising, manufacturers misleading use of test data, names imitating better known names, pseudo-science in advertising, publicity and propaganda, reform of advertising, sex appeal in advertisements, suppression, advertising techniques, testimonials, and trick photography.