15. Subscriptions and Promotion,, 1927-1980

Summary: Documents Consumers' Research's circulation, subscription, advertising, promotions, membership rules and publicity for publications such as Consumers' Research Confidential Bulletin, Consumers' Research General Bulletin, Consumers' Research Handbook of Buying, Consumers' Research Bulletin, Consumers Bulletin, Consumers' Research Magazine, special bulletins, Consumer's Digest and many others. Includes correspondence, publications, magazine and newspaper clippings, statistics, envelopes, and oversized subscription scrapbooks with samples of printed promotional materials, subscription reminders and the numbers of items ordered. Subjects include advertising in magazines and newspapers including Time magazine's policies rejecting Consumers' Research ads, advertising agencies, back issue orders, cancellations, complimentary copies and subscriptions, confidential pledge and member's legal privileges, discontinued subscriptions, mailing lists and mailing list agencies, promotion, special offers, official subscriber lists, and rejected subscriptions.

Also see Administrative Files-Policies; Administrative Files-Publications and Production; and Administrative Files-Office Management.