PROMOTION AND SUBSCRIPTIONS,, 1974-1990

Summary: Documents the promotional activities of SIGNS and the University of Chicago Press to reach contributors and subscribers (domestic and foreign). The documents pertain to (1) subscriptions: gift, exchange, complimentary, refused and accepted exchanges, (2) exchange advertising, and (3) rights and permissions to publish SIGNS articles in other journals. Included in the record are incoming and· outgoing correspondence, memoranda, advertising subscriptions flyers, charter subscription flyers, space advertising f advertising proposals, handwritten and typed notes journal prospectus and table of contents, exhibit schedules, brochures, magazine and newspaper reviews, foreign promotion, press releases, posters, photographs, direct mail promotions, newsletters, stationery, book reviews, promotional insert for special issues, mailings, promotion department reports, postcards, article reprints, magazines, bibliography of American Studies journals, report on yearly promotions and proposals, direct mail promotion reports, exchange agreement breakdown, complimentary subscriber lists, University of Chicago Press work galleys, advertising proposals, exchange advertising program report, reader survey returns and tally, reader questionnaires, and reprint permissions.