Multiple Products and Miscellany

Summary: Scrapbooks, and limited related materials, comprised of magazine tear sheets, newspapers ad clippings, articles focusing on Lenox products and advertisements for Lenox competitors.

Featured magazines include, but are not limited to, Seventeen, McCall's, Ladies' Home Journal, Brides, Modern Bride, Glamour, Cosmopolitan and The New Yorker.

National Advertising Campaign (16 volumes): Arranged chronologically by advertisement date.

Volumes of magazine tear sheets, spanning from the 1950s to 1990s, featuring nationally run advertisements for Lenox China, and later, Lenox China and Crystal. Featured campaigns include Lenox's earliest national campaign by the firm of Benton and Bowles in the 1950s, as well as "You get the license, I'll get the Lenox" in the 1950s and 1960s, "Love leads to Lenox" in the 1970s and the "A World Apart" campaign of the 1980s. Included among the volumes are occasional loose tear sheets.

One scrapbook, spanning from 1957 to 1977, features advertisements solely from Seventeen, including the "You get the license, I'll get the Lenox" advertising campaign.

Newspaper Advertisements (8 volumes and 1 other box): Arranged in rough chronological order by clipping date.

Volumes of Lenox China advertisements from newspapers nationwide, dating from 1942 to 1957. The advertisements are primarily dealer/retailer specific, announcing sales on specific patterns. Included with the dinnerware ads are scattered giftware advertisements.

Prominently featured retailers include Jordan Marsh and Shreve, Crump & Low of Boston, Stifft's of Little Rock, ZCMI of Salt Lake City and Michaels & Company of Bridgeport, Connecticut.

Also included in this sub-series is role of microfilm, produced in 1972, of a scrapbook of newspaper advertisements from the 1930s.

Editorials and Tie-Ins (12 volumes and 3 other boxes): Arranged chronologically by article date.

Volumes of newspaper and magazine articles and advertisements (non-Lenox), spanning from 1922 to 1987, that make mention of Lenox China or feature images of Lenox products. Included in two of the volumes are photographs of Lenox China that were featured in either articles or advertisements.

One volume, consisting mainly of images of table settings, focuses mostly on non-Lenox products.

One scrapbook dating from 1985 is comprised entirely of articles from the trade journal Home Furnishings Daily and focuses on the china industry in general.

Filed at the end of this sub-series are three sequences of loose newspaper clippings, from 1978-1981, 1986-1987 and 1988-1991, foldered within each sequence by topic.

One volume from 1977 includes several pages of ArtCarved jewelry advertisements.

Competitors' China (7 volumes): Arranged chronologically by advertisement date. Internally, volumes arranged by competitor.

Volumes of magazine tear sheets, spanning from 1967 to 1990, featuring advertisements for china dinnerware produced by Lenox competitors. Included among these scrapbooks are scattered loose tear sheets from the early 1970s.

Featured competitors include, but are not limited to, Royal Doulton, Wedgewood, Noritake, Mikasa and eventual Lenox subsidiary Dansk.

Temperware and Oxford (6 volumes): Arranged chronologically by advertisement date.

Volumes of magazine tear sheets and magazine articles, spanning from 1970 to 1979, featuring Oxford Bone China and Temperware. Also included in this sub-series are occasional tear sheets for Lenox China and Crystal national advertisements.

Giftware (9 volumes and 1 other box): Arranged chronologically by advertisement date. Internally, volumes arranged chronologically or by product type.

Volumes of magazine tear sheets, spanning 1959 to 1990, featuring nationally run advertisements for Lenox porcelain gifts, including tableware gifts (such as bowls, vases and candlesticks), commemorative plates and figurines. Included with the bound scrapbooks is a handful of loose advertisements for figurines from the 1980s.

Included in this sub-series are scrapbooks featuring Lenox lamps, Hartmann luggage and competitors' giftware, in addition to the coverage of Lenox giftware.

Crystal (6 volumes): Arranged chronologically by advertisement or article date.

Volumes of magazine tear sheets and magazine articles, spanning the 1960s and 1970s, highlighting Lenox Crystal. The advertisements and editorials focus on stemware, barware and crystal giftware, such as vases, candlesticks and bowls. Included with the bound scrapbooks are loose advertisements and tear sheets mounted on black paper.

The volumes include sections on competitors' products, in addition to three volumes dedicated solely to competitors. Featured competitors include Waterford, Wedgewood, Gorham, Imperial and Royal Doulton.

Jewelry (2 volumes): Arranged alphabetically by scrapbook title.

Two volumes, from 1979, comprised of magazine advertisements for jewelry. One scrapbook consists of advertisements for Lenox-owned ArtCarved and Keepsake brand jewelry, as well as competitors' ads, while the second volume is dedicated solely to competitors' products.

Silver (2 volumes): Arranged chronologically by advertisement date.

Two volumes, spanning from 1977 to 1979, of magazine tear sheets and clippings featuring advertisements for silver flatware and hollowware produced by Lenox competitors.

Featured competitors include, but are not limited to, Oneida, Leonard Raimond, Lunt Sterling and Towle, as well as eventual Lenox subsidiaries Gorham and Stieff.

Multiple Products and Miscellany (9 volumes): Arranged chronologically by article or advertisement date.

Volumes of tear sheets and editorials, spanning from 1949 to 1978, covering multiple product lines. This sub-series includes one volume covering the 1949 Philadelphia Rose Show, figurines, White House china, Lenox tie-ins (in other's advertising) and trade publication notices; one volume covering dinnerware, silver and glassware; one volume of competitors' china and glassware; one volume focusing on Lenox Cuisine products, Boehm china and competitors' ovenware; a volume focusing entirely on material from Brides magazine; and one volume from 1965-1966 entitled "Competitive Dishwasher Detergent Ads."

Filed at the end of the sub-series are two scrapbooks pertaining to Lenox Centennial celebrations and sales events in 1989.