Multiple Markets

Summary: Market surveys, statistical reports and questionnaires focusing on the china, crystal and giftware markets.

Bridal Market: Arranged chronologically by publication date.

Documentation, spanning from 1976 to 1997, of research conducted on the bridal market for both Lenox, Incorporated, and Modern Bride magazine. The research includes studies of market demographics, retail spending patterns, bridal registration statistics and surveys of engaged and newlywed women. Studies commissioned or created by Lenox tend to focus directly on sales of specific patterns, while studies commissioned by Modern Bride focus on the market at large.

One study, entitled Harvey Verbatim Feedback, focuses entirely on reader recall of china advertisements in Modern Bride.

China Market: Arranged chronologically by publication date.

Documentation, spanning 1961, 1977 and from 1991 to 1998, of research conducted on both the fine and casual china markets. The research includes studies of the effect of branding on marketability, consumer attitudes towards china, consumer design preferences and general consumer profiles. All of the documents in this sub-series were created by Lenox or by research groups, such as Gallup, specifically for Lenox.

Crystal Market: Arranged chronologically by publication date.

Documentation, spanning from 1986 to 1991 and 1998, of research conducted on both the giftware and stemware segments of the crystal market. Topics studied include the effect of pricing and discounts, comparisons of Lenox and its competitors (especially Waterford and Wedgwood), public perceptions of proposed product designs and consumer profiles. The documents in this sub-series were all created in-house by Lenox.

Multiple Markets: Arranged chronologically by publication date.

Market research reports, spanning from 1977 to 1997, each covering several markets relating to Lenox, as well as three reports specifically on the collectibles market. Research topics include the strength of the Lenox brand name, sales figures and market share, and general consumer profiles.

One report, entitled Smithsonian Institution: Awareness and Attitudes Among Consumers, focuses on "the relevance of the Smithsonian name in the consumer products market." Another report, referred to as the "First Quarter 1989 Macomber Audit," covers market share, top selling patterns and regional sales trends of various manufacturers in the fine china, casual china and fine crystal markets.

Among the reports in this sub-series is a document entitled The Esquire Report: The American Man in Transition, covering the evolution of male work practices, views on marriage and sexual behavior.

Among the research and reports in this sub-series is a 1989 Lenox policy document entitled Market Research Guidelines.