NEW PRODUCT PRESS KITS,, 1977-1997,, 2000

Summary: Individually foldered kits of public relations materials, relating to various Lenox product lines, intended for distribution to the press. The kits were assembled primarily for distribution at the Atlantic City China and Glass Show (1977 and 1979) and, later, the New York Tabletop and Accessories Show (beginning in 1984), but include several kits assembled to coincide with the introduction of specific product lines. Included in the series are press releases, black-and-white and color photographic prints of products, product catalogs primarily highlighting new products for the season and, for 1996 and 1997, color slides. The kits cover the entire Lenox product line, including the products of Lenox subsidiaries Imperial Glass, Taunton Silversmiths, Kirk-Stieff, Gorham and Dansk.

Among the product-specific press kits are kits for Kirk-Stieff, the introductions of Lenox Classics and Lenox Decor, and the 1993 Inaugural Bowl presented to President Bill Clinton.

Included in this series is a kit devoted entirely to bridal related goods and services.

The chronologically ordered kits are dated according to the trade show for which they were produced, and not necessarily by the dates of their contents.